fitbit luxe fitness and wellness tracker

It's not the first time Fitbit has gone down the fashion route - with Tory Burch doing a collection of jewellery for the Fitbit Flex, while the Fitbit Alta had a choice of a separate gold and silver bangle - but the Luxe appears to have been designed with fashion in mind from the beginning, rather than as an after thought. MORE FROM FORBES Apple iOS 14.Featuring a colour touchscreen display on top of a buttonless stainless steel body, Luxe launches alongside a range of accessories, including a collaboration with Laguna-based jewellery brand Gorjana, and it comes in highly polished soft gold and platimum finishes.

The Fitbit Luxe is available for pre-order from today and costs $149.99, £129.99 in the U.K. To emphasize this, there is a Fitbit Luxe Special Edition in conjunction with jewlry brand gorjana, costing $30 more than the regular model. The Luxe looks great, offering a fashionable alternative to some of the more mundane-looking trackers, and seems to pack a huge amount of capability into a slim, light case, looking less like technology and more like jewelry.

Again, you guessed it, Fitbit Premium provides extra information, showing monthly trends, for instance. It also looks at heart rate variability, which can provide clues to sudden changes in the body, in case these are a sign of tiredness, fatigue or illness. The Luxe seems to take the aphorism, knowledge is power, to new levels, inviting users to check out the Health Metrics dashboard, with insights into breathing rate, resting heart rate and skin temperature. Again, there are extra benefits for Premium subscribers. Sleep tracking has long been a Fitbit priority and the lightness of the Luxe is designed to make it easier to wear 24 hours a day. “When we observe the breath, the mind slows down,” he explained.

There are also more than 30 exclusive wellness sessions in a collection called Deepak Chopra’s Mindful Method, and Chopra was part of the launch, leading a short meditation in between the announced specifications and hardware details. Digital Ads, Print Ads, Packaging, Signage, Channel, Social, Email, Web, OOH, PR

Fitbit luxe fitness and wellness tracker